Michael Coates


Michael is a former soldier, firefighter and award-winning podcast host.

An advocate for mental health and wellbeing, Michael works with global brands such as Salesforce, Lululemon and Facebook to promote positive mental and physical fitness. He is also co-founder of the Declassified Network and host of the multi-award-winning podcast ‘Declassified’ (Gold for Best Interview and Bronze for Best Wellbeing podcast in the 2020 British Podcast Awards). The podcast documents stories from the military community and offers help, support and guidance for those suffering from both physical and mental illness and injury.

Michael also runs a successful service company which employs military veterans. Part of his business vision is to assist children in conflict and to date he has provided over 50,000 days of education to children in Afghanistan and South Sudan.

Alongside his businesses and podcast, Michael speaks at and facilitates events across industries and has a passion for supporting personal performance and organisation vision through story telling.

He is an Ambassador for Lululemon and the Story-Telling Ambassador for the National Army Museum. Michael enjoys championing the importance of open water swimming, the military community and better understanding how the brain works in relation to trauma.